Who

Hagan is an award winning, woman owned, media agency guided by ethics and inspired by art in the heart of Essex Junction, Vermont. Founded in 2012, Hagan offers a refined media strategy and buying experience designed to amplify a brand’s reach with purpose-driven, highly tailored, holistic, and creative solutions.

Over the last decade Hagan’s strategic driven approach has earned the loyalty and trust of national clients and some of Vermont’s most iconic brands.

The agency was founded by Ara Hagan who brings over 15 years of marketing experience to each partnership. Over the past 10 years, Hagan has helped for-profits and non-profits alike. Including Darn Tough Vermont, Patrick Leahy Burlington International Airport, Moberg Pharma, Green Up Day, Vermont Public (formally Vermont Public Television & VPR), Pomerleau Foundation, and Vermont’s Original Bag Balm.

Our process:

• We start first with data, such as Google Analytics, Social Media Audiences, Kantar, IRI, eMarketer, Industry Trend Reports, Placer.ai, etc.
• Next, we review goals and develop a strategy with media partners and tactics that reach the market while taking a full marketing funnel approach to drive results.
• Hagan is a media agnostic agency. We recommend what works best for reaching the customer uniquely for each brand.
• The final step is to launch the media campaigns and continuously review performance, optimize, and lean into tactics that are working and adjust others that have more opportunity.

Hagan runs DSP ads in house and is a Pinterest Certified Media Buyer as well as Certified Meta, Bing and Google Partner.