What Is A Demand-Side Platform (DSP)?

And is it right for my business?

At Hagan, we do a good deal of work through something called a DSP. But we’ve noticed some blank stares from clients when we first mention it. So what exactly is a DSP and how does it work?

In short, a DSP is a Demand-Side Platform — a type of advertising platform that provides a well-rounded and strategic mix of tactical approaches to support different elements of our targeting and help drive performance via various creative executions across a broad library of inventory sources display (websites and gaming apps), native, rich media, pre-roll, CTV, Audio, and OOH. See an ad when you’re playing Candy Crush, on your favorite Hulu show, or on a banner at the top of the news article you’re reading? That’s a DSP at work. Using a DSP helps Hagan select the most relevant tactics for a campaign, divide the budget between platforms, and target your audience in specific ways. It allows Hagan to keep all your data in one spot and retarget those users on different platforms. Overall, we’re finding the target customer no mater what platform or device they use and presenting your brand to help scale reach.