In these turbulent times, every marketing pro is stretching fluctuating budgets to increase reach, lead generation, and ROI. SEO is an essential and economical way to grow. Right now, more users are online longer, and you want them to find your business. 

What is SEO?

Search Engine Optimization (SEO) uses specific techniques and strategies to drive your website to rank higher or highest in organic search results. Every company or organization needs SEO tailored to their unique business and KPIs. Hagan provides this level of customized approach. But, for those newer the SEO, here are the fundamentals to start with:

Keywords 

Keywords are those words and phrases that are most relevant to your business. When someone includes those keywords in their search terms – you want them to find your website. Search engines crawl websites to sort and prioritize which sites show for which keywords. The search engine delivers the most relevant websites, images, videos, and articles to users searching.

Alt-tags 

Adding alternative or alt-tag text to images and videos on your site has two purposes. First, this makes the site accessible to those visually impaired who use site readers. Second, the copy in these alt-tags is crawled by search engines as part of indexing sites for keyword relevancy and search results ranking. Alt-tags are informative to the Search Engine about what content is found on the site. 

Your Online Company Listings

Each of the leading Search Engines has a business listing structure where your business may appear with basic info about your business, including its location, contact info, images, and more. Users trust this system, so how your business appears in these results significantly impacts your search results’ prominence. These listings also correspond to maps and quickly allow users to find your business location. Listings, and their ranking, can be improved with updates, photographs, and business contact details.

Website Links

Within your website structure and from your website to other URLs, your users click around using various links from page to page. If your website links are not working or drive to out-of-date or blank pages, the search engine will count this against the site and place your site lower in the search results. Frequently review all of your site links to be sure they are working correctly. 

On-Page Copy For SEO

The text that is visible to users on your website is an essential component of SEO. It is crucial to adjust your content to use specific keywords and to use keyword phrases throughout the pages on your site.  Keyword research and analysis of on-site behavior will inform how you prioritize keywords to use. 

Recap

These fundamentals increase qualified site traffic and help your site rank higher in search results.

Hagan is here to help. Have questions? Looking for an SEO consultation? We can help.