Public Relations has always been a term that means something different to each business. Over the last several decades the term has gone from print to television, on to digital and now crossing into social media. The truth is that PR has always been defined by where the public receives its most valuable information. In order for businesses to continue to up their game, they must adapt to how PR can work for them in all forms. 

Top PR offerings are no longer media relations and press offices but rather social media management (77%), content marketing (77%), influencer marketing (67%), and link building for SEO (56%). To most businesses that sounds a lot like four more salaries to add to the payroll. Budget constraints top the list of challenges facing businesses that want to make an impact on their brand. And while there are plenty of reasons to not engage in the PR conversation one BIG solution is to grow your team with help from those who specialize in combining these attributes into one holistic plan that will impact the bottom line.

What is a Social Media Public Relations Agency?

PR Agency is a lot more than just a middle man between your brand and the media. The agency becomes an extension of your team at a fraction of the cost of hiring internal employees.  

“These experts build brand images, maintain reputations, and ensure that companies have everything that they need to get ahead in a competitive marketplace.” – Everything PR

As social media professionals, agencies are ultimately responsible for becoming the strategic partner for how the brand can communicate with your audience. At Hagan, our clients’ goals become our own, and as their business changes, so does the way we approach social media and PR for our clients.  

Our Approach

Agencies often have the tools, experts, and insights to move the brand closer to their audience and successfully connect with their customers. At Hagan, we utilize all aspects of earned media, social listening, content creation, and SEO to implement an all-encompassing approach that is authentic and impactful. 

• Hagan takes a team approach focused on quality thinking to elevate a brand, reach objectives, and continue to grow and push towards goals. 
• Our work is not about a timesheet. It’s about being an extension of your team with integrity to produce the highest performance results. 
• We strive for attaining our clients’ goals with a clear return on investment.
• We understand the importance of supporting clients in order to adapt.  

As the landscape of the way we do business continues to change, the strategy of Public Relations will play an important role in the after-effects of COVID-19. Now more than ever, it is essential to maintain the relationship your brand has with its customers. Because social media is connecting customers and brands in intimate ways, PR professionals are more valuable than ever before.