Gen Z: Ages 13-23
October 2, 2018
|In Uncategorized
Buying Power
Gen Z is an important market segment to keep an eye on. They will have buying power similar to that of the Baby Boomers.
A Digital Life
Some key takeaways to keep in mind while thinking about this market segment:
- 59% of US teens have been bullied or harassed online. It has always been a part of their life.
- Gen Z is questioning everything.
- 81% think global brands can make the world better.
What’s this mean for your brand? Focus on realness; real people, channel user generated content, and having honest conversations.
If you haven’t already, we’d suggest you watch the TED Talk – The Danger of a Single Story, which helps to explain how the generation is thinking about real representation, not just western culture.