Using AI With Integrity

Artificial intelligence (AI) in the digital marketing space has had a deep impact, as it has in almost every industry today. At Hagan, we believe we have a responsibility to embrace cutting-edge technology when it aligns with our agency philosophies to deliver the best results for our clients. As our guiding principles are artfully and ethically amplifying connections, we feel it is necessary to adopt an AI approach with a standard policy because the power of AI requires great responsibility.

As AI allows for us to analyze, automate and deliver cutting-edge and highly targeted digital marketing. However, we believe that the human connection that evokes creativity and empathy is not replaceable in the realm of digital marketing. Therefore, we view AI as a tool to enhance, not replace the expertise of our team.

To illustrate our commitment to ethicality, the following AI policy outlines our intended use of AI.

• Below are examples of how we may utilize AI within our agency:
• Keyword research
• Copy variations for headlines, subheadings, body copy
• SEO keyword variations/content
• Brainstorming sessions
• Email & newsletter topics
• Photography touch ups/basic editing of images
• Aiding in budget optimization/ad performance
• Below are examples of how we will NOT utilize AI within our agency:
• Inputting sensitive client information
• Creating content without disclosing use of AI
• As a source of copywriting without being reviewed for accuracy
• Generating testimonials and reviews

Embracing and adapting to the changing landscape of the industry is essential to our agency’s success. As a result, we recognize that this policy will be fluid and change with technology innovations.