Here at Hagan, we work with a diverse array of companies that have their own specific goals for growing their business. And what we’ve learned with such interesting and different clients is that there’s not a one-size-fits-all approach. No plug and play strategy. Since each business has a different product or service, a different starting place, and a different dream for where they’re going, we can’t simply use the same media plan for everyone.
Customized Media Strategies
When working with any client, we start by listening. We want to know where the organization started and where they want to go. And then we dig into the research. What’s happening in their industry? Where can we find their potential customers? How do they want to be interacted with? What would be the best outcome of those connections? Armed with the context and a boatload of research, we then develop a customized media strategy. This plan takes into account the details, challenges, and opportunities of each particular client and lays out the strategy we’ll use to be most effective.
Digital, Audio, and Print Marketing
The tactics we use are as varied as our clientele. Whether it’s digital (Google, Meta, Pinterest, Connected TV, or Display Ads, OOH), audio (radio or podcasts), or print (magazines, newspapers, mailings, billboards — even fortune cookies), we don’t shy away from any tactic. We are determined to use the best tactic for the campaign, and in living this mentality we have become experts in all of them. We meet the potential customers where they are.
In-House Analytics and Monitoring
The way we deploy these tactics is what sets Hagan apart. Rather than outsourcing setup, monitoring, or analytics, everything is done in-house. Our team rolls up their sleeves and digs into campaigns — tracking results, discovering new ideas, deploying optimizations. In working this way, we stay really close to the work we’re doing and know the campaigns in-depth. We can sense if something is off because we’re looking at the numbers every week and we find opportunities for expansion as we follow industry trends. In staying close to our work, we’re able to know it intimately.
Building Connections
That’s what it’s about, after all. We’re here to build connections. With our clients, first. We build a plan that’s customized to their unique needs and goals and then we dig in to make it as successful as possible. And with our client’s potential customers, second. We build the bridge that allows our clients to reach their customers and speak to their products or services, in a way that stays true to who they are. At Hagan we’re here to build connections and to watch those connections grow.
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Have questions? Looking for a consultation? Hagan is here to help.