Messaging to Reach Consumers Unexpectedly
During COVID the number of take out orders were up and the numbers of times people were out and about were down. We developed a targeted campaign to test ads in custom fortune cookies reaching those in NYC in specifics regions where products could be purchased at their local stores.
Targeted Print Ads? Yes, that’s a thing.
Print can still be part of the media mix. It's about finding the mediums that are right for your consumer and that align with marketing objectives. We have run geographically targeted print ads based on and consumer persona in national publications such as Martha Stewart's Living, Real Simple, Boston Globe, and more.