• In the next 5 to 10 years. Everything will be smarter, there will be more systems, and more data.
  • Websites, apps, search, products, packaging, OHH, will all still be around, but how we experience it is evolving.
  • Search might be activated by a voice or a emoji all the time (not just a handful of times as it is now).
  • Your website might help answer a question for a related product. Why? Because your product is used in conjunction with it, thus making it easier for a consumer to get what they need from one source.
  • OOH will have more layers of experience. For instance a food brand might sponsor a blood drive where while giving blood, donors put their feet up to unwind while they watch chefs prepare a custom dish to eat. 
  • AI, facial recognition, dynamic TV, billboards, etc (not just banner ads), it’s all coming.
  • Defining the experience gap will allow us to focus as marketers and designers. (Market research allows us to better define the gaps, but understanding the data is critical.)
  • The key is still about the big picture, but (UX) users experience is key, it’s not just about quantity about anymore.