Buying Power

Gen Z is an important market segment to keep an eye on. They will have buying power similar to that of the Baby Boomers.

A Digital Life

Some key takeaways to keep in mind while thinking about this market segment:

  • 59% of US teens have been bullied or harassed online. It has always been a part of their life.
  • Gen Z is questioning everything.
  • 81% think global brands can make the world better.

What’s this mean for your brand? Focus on realness; real people, channel user generated content, and having honest conversations.

If you haven’t already, we’d suggest you watch the TED Talk – The Danger of a Single Story, which helps to explain how the generation is thinking about real representation, not just western culture.