DARN TOUGH VERMONT AND HAGAN ASSOCIATES PARTNERS THAT HAVE GOOGLE’S ATTENTION
Every year Google recognizes 51 U.S. businesses that exemplify using Google’s digital advertising and analytics tools for rapid growth and strong return on investment, while also creating a positive impact in their community. This year, Darn Tough Vermont received this prized recognition, published in the Google Economic Impact
Darn Tough Vermont is a family-owned manufacturer of premium merino socks made with uncompromised comfort, durability and fit. Their dedication to American manufacturing and reinvestment in their local community here in Vermont can be felt statewide.
Photo Credit: Google
Since launching the brand in 2004, Darn Tough has seen explosive growth at retail. In 2016 Darn Tough launched a direct sales division via their website: DarnTough.com. Together, in partnership with Vermont-based Hagan Associates, Darn Tough has been successful in reaching and engaging digital native audiences.
Hagan Associates and Darn Tough work closely together to design and execute digital campaigns. “We do not take a ‘set it and forget it’ approach to Google Ads and digital media more broadly,” says Ara Hagan, President and owner of Hagan Associates. “We analyze not just data, but trends and push optimizations on very targeted levels.”
“We’re thrilled with our partnership with Ara and her team,” says David Tyler, Director of Digital Commerce, “Their commitment to driving strategic performance across all layers of the digital advertising stack is extraordinary.”
“We at Hagan Associates are elated to see Darn Tough receive this Google Economic Impact recognition. We value Darn Tough’s uncompromised commitment to quality and community which inspires us to support them in their growth,” says Hagan. “Results like these require creativity, analysis, agility and collaboration. Darn Tough has been remarkable in their readiness to stay steps ahead of the dynamic, changing landscape of digital media.”